The Your Designer Diet Book.

Dramatically Increase Control Over Your Weight
With These Easy Step-by-Step Instructions...

Finally Learn Why Losing Weight is So Hard and What You Can Do About It

You need to read this book if you have trouble staying on your diet, if you have health problems like diabetes, or if you just don't see any hope.

The Your Designer Diet Book.
Does this sound like you?
I am so disappointed in myself for letting myself go yet again. Over the last 20 years, I have gained and lost literally hundreds of pounds. Wouldnít you think I could control my weight by now?

If this sounds like you then Your Designer Diet is for you too:

""Your Designer Diet" is an enthusiastically recommended reading for anyone having to deal with problems of excessive weight."
Midwest Book Review

"If you are struggling with overweight, you must read it."
Dr. Bob Rich

"I really like this book...and believe me, I've read more than a few diet books. I like your common-sense approach and the rapport you build with the reader."

"This book is different because it tells you exactly how to control your weight."

"Awesome...I think you really nailed it."

How do you stay on your diet for a life time? This is the one question every dieter must answer. Todd Hoff's new book: Your Designer DietóHow to Stay on Any Diet for the Rest of Your Life, provides a uniquely effective step-by-step weight control solution. I (Todd) have personally used Your Designer Diet to control my Type II diabetes and to lose and keep off over 100 pounds. The same solution that has worked so well for me can work for you too.

Your Designer Diet is a fresh approach for weight control based on the idea of creating your own perfect diet, a diet designed just for you. A designer diet fits your life like a custom made designer clothes fit a top model. A designer diet adapts to your own individual nature and all the crazy changes that happen in your life.

Research has shown obesity is not a failure of character or willpower. No single problem causes you to be overweight so there is no single solution either. You need a way of controlling your weight that changes as you change, adjusts to your unique individual nature, and takes advantage of your strengths while sidestepping your weaknesses. That's exactly what you learn how to do on Your Designer Diet.

The Your Desginer Diet Book.
The reasons you fall off your diet are called threats. It's the threats that continually sabotage your diet. Once you know about the threats you can create counter measures to defeat them. The ways of defeating the threats are called strategies. You choose from a toolbox of hundreds strategies to create your designer diet. And more strategies are being discovered all the time.

Your diet is created using the Designer Way, which is based on a branch of science called empirical process control (don't worry, you don't have to learn the science, you just get the benefits). The Designer Way is what is really unique and effective about this diet. It's a step-by-step method for creating a diet that is unique to you because it is based directly on what works and doesn't work for you in real life.

The Designer Way teaches you how to control your weight by paying attention to your life, reacting quickly to reverse any weight gain, trying different strategies to help you eat less and exercise more, creating an encouraging environment, and learning which strategies work best for you. The result is that you continually improve your diet and that's what finally empowers you to lose weight and keep it off for the rest of your life.

Following Your Designer Diet is a lot like hiring a world famous designer to create your dream wardrobe. Your new, expertly tailored clothes fit your body perfectly and the style always shows you at your absolute best. Your Designer Diet helps you to do the same for your diet. Why use a one-size-fits-all off the rack diet when you can design a diet especially for you?

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For the First Time in History, Controlling Your Weight is Completely and Totally Up to You

In the last hundred years, there has been a revolution in how people live their lives. Food used to be scarce, and mere survival required hard physical labor. Now cheap, tasty, high calorie food is everywhere and many people do very little exercise at all.

For the first time in history, controlling your weight is completely and totally up to you. You are among the first generation of people who can no longer rely on your environment to naturally control your weight. If your weight is going to be controlled itís you that is going to have to figure out how to control it. That's why you need to learn how create your own designer diet.

Thereís nobody else you can rely on to do it for you. Isnít that a stunningly different way to look at weight problems in the world? Itís not surprising so many people are having a hard time controlling their weight, because nobody has had to control their weight before! Why would anyone know how to do it?

Almost every human being has a bold new adventure ahead of them as they try to discover their own way of controlling their weight. The question that you and everyone else has to answer is how, exactly how will you control yours?

Your Designer Diet is Different

The world may not need another diet book, but this isnít your typical diet book. It has a unique and hopeful approach. If you are tired of the same old thing and the never-ending fads and scams, this book is for you. This book is different from other diet books in three major ways:
  1. The focus is on controlling your weight by teaching how to stay on a diet rather than what to eat. There are enough books in the universe telling you what to eat. This book is a diet helper, not another diet. It works alongside your current diet, helping you stay on your own diet, whatever diet you have chosen. What to eat is always your choice.
  2. Diet threats are used to understand why staying on a diet is so hard. A lot of the advice in the diet world is no different from easily ignored marketing slogans. The threats are surprising and put into words the feelings we all have that staying on a diet and losing weight are really, really hard.
  3. You develop positive skills, called strategies, which you can apply immediately to your daily life. In this book we wonít just talk about eating less and exercising more, youíll learn exactly how to really eat less and exercise more.

The result is control. Youíll put yourself back in control of your weight. Does this sound a little different from the normal diet book? Does it sound like something that might work for you?

How Will You Learn to Control Your Weight?

Your Designer Diet teaches you a process to discover what works for you. No more will you have to rely on others to keep your weight under control. Your Designer Diet is a program that works in your life, with your strengths and around your schedule.

In this book you'll discover:

  • You really can control your weight for a life time.
  • The secret of eating in moderation.
  • The courage to stay on your diet.
  • Why losing weight is so hard.
  • It's not all your fault you are overweight.
  • How to prevent eating those extra calories that lead to obesity.
  • Why willpower and motivation alone won't work.
  • The most powerful weight control process possible.
  • There is hope for pleasure in your life, especially if you are on a health restricted diet for diabetes or heart disease.
  • How not to feel like a social outcast in public eating situations.
  • How to fall off your diet without letting a relapse turn into a collapse.
  • How to solve the Oprah Paradox of why obesity happens to good people.
  • How the secrets of Joyful Eating keep the joy of food in your life while losing weight.
  • How to turn eating into a peak pleasure experience with Joyful Eating.
  • How to create a feedback system for keeping your weight on target.
  • Why you love junk food and that you must eat the foods you love to lose weight.
  • How to Weight Proof your life by turning danger zones into Safe Zones.
  • The secret of putting the brake on Automatic Eating.
  • Over twenty amazing taste experiences to savor.

    This is just a small taste of what you'll learn. There's a lot more to discover in the book.

    Solving the Oprah Paradox: Why does Obesity Happen to Good People?

    Over the years weíve all witnessed Oprah Winfrey's painfully public weight battles. Yet by almost every measure she is more disciplined and more accomplished than most of us even dream of becoming.

    If, as many people think, being overweight is simply a lack of discipline, then how can Oprah be overweight? Itís not possible. Reaching Oprahís level of success requires almost unimaginable levels of discipline and dedication, yet even she finds it hard to maintain her weight. This is the Oprah Paradox.

    If you look at your life you will find overwhelming evidence that you are a capable and competent person too. Although you may not be perfect,and most of us are not as accomplished as Oprah, all the stuff you do in your life is actually quite remarkable. Yet we are supposed to accept that in the area of food, people suddenly break down and turn into incompetent weak-willed wretches who couldnít put a fork down to save their lives. I donít think so.

    There must be more to overeating than weakness. Think how amazingly disciplined, strong, and capable you are in most every other aspect of your life. The fact that you have problems with food means that deeper issues must hide under the surface. The fact that the majority of people in the world will have weight problems points to a deeper problem than mere human weakness. Being overweight is not easily explained as simply a breakdown in willpower or discipline.

    Maybe, just maybe, discipline and willpower arenít the real issues behind being overweight; maybe, just maybe, something deeper and more profound is going on and once you understand what that is you can start controlling your weight. That's what you'll learn in Your Designer Diet.

    Just Eat Less and Exercise More is Wrong

    Thin people often used to tell me, in that tone thin people have when they are about to reveal the secret of losing weight, ďHey, just eat less and exercise more. Itís that simple.Ē

    Gee, how helpful. Iíve never thought of that. Thanks for sharing. Losing weight has never been just that simple for me! Has it ever been that simple for you? I didnít think so.

    On the surface, that old favorite recipe of ďeat less and exercise moreĒ canít be argued against. If you can ďeat less and exercise moreĒ you will lose weight. But thereís more to the story.

    In fact, you can eat a lot more yet eat fewer calories. In the book this is called the Pump Up the Volume strategy. In this strategy you'll learn how you can eat more and feel fuller, all for less calories. Isn't that a good deal?

    And unfortunately exercise while important, isn't as effective at losing weight as we would all hope. Exercise isn't a natural drive. As you well know, it's very difficult to exercise consistently without it being a drive. You notice there are no problems with eating consistently :-) Many strategies in the book about show how to naturally get more exercise from your every day activities.

    Even if you do exercise more, that's not enough because: food has more calories than exercise burns. A candy bar has a few hundred calories. Walking a mile burns about a 100 calories. We are incredibly efficient survival machines. Work takes very few calories, which has allowed us to survive, but it's tough on a diet. You can easily eat more calories than you can exercise off. In the book we'll show how to turn the weight loss odds to your favor.

    We all have a differing genetic tendency to burn calories through non-exercise activity. This is called NEAT (non exercise activity thermogeneses) score. Some people burn between 350-800 calories a day through fidgeting. That's 35-80 pounds a year! Overweight people tend not move when they don't have to. Thinner people are up moving around. This burns a lot of calories. In the book we give lots of ways to increase your NEAT and lose weight because of it.

    Society is Wrong About You

    Have repeated weight loss failures made you doubt yourself? In our search for someone to blame for our weight problems, many of us have at one time or another fallen into the popular, yet wrong answer of telling ourselves: I am weak. I am a bad person. If I was only stronger and better and had more willpower, then Iíd be thin.

    This is what society thinks about us overweight people. This is what we overweight people are told over and over again. We are bad. We are weak. We are unworthy.

    Hogwash! Thereís more to being overweight than personal weakness.

    After reading this book, you too will understand: Society is wrong about you. You are not weak. You are not bad. You are not unworthy. You can lose weight once you really understand why Mother Nature has purposefully made losing weight so hard for you. With this knowledge, you can then create your personal plan for losing weight and staying on your diet for the rest of your life.

    Being Overweight is Not All Your Fault

    Here is a secret you probably already suspect and intuitively know down deep in your heart: your hunger is real. Your hunger is not a figment of your imagination and this means being overweight isnít entirely your fault.

    Obesity grows from your biological drive to eat. Itís part of your nature as an individual, as a human being, and itís also part of the nature of our modern world.

    Hunger is a drive, like breathing and other processes your body automatically performs for you. It turns out you have less direct control over your own weight than you think, because weight is controlled subconsciously through multiple body, mind and environmental systems. In the book, weíll learn more about all these possible dangers and how you can protect yourself from them.

    Yet even given your powerful biological derive to eat, your willpower is much stronger than you think. And in fact, only a few slip-ups a day may be the cause of most of your weight problems.

    Your Willpower is Better Than You Think

    People just assume that because they are overweight their willpower must be horrible. You might be surprised to learn your willpower is actually pretty good.

    Consider this: 200 extra calories a day, one lousy extra soda or candy bar a day, can make you gain 20 pounds a year. Now imagine what happens when slip-ups add up over the years. Obesity is what happens. Thatís all it takes to edge into obesity: just one slip-up a day.

    Why do you slip up? The threats. Threats are the forces that cause you to slip-up and sabotage your diet. Over sixty different threats are covered in this book. With all the threats working against you, one slip-up a day is very, very easy.

    Some Common Threats to Your Diet

    Here are just a few of the more interesting diet threats:
    1. Obesity is about as genetically determined as your height. Most genetic contributions to obesity make you hungrier.
    2. Weight loss triggers a starvation response that causes your body to gain all your weight back with a vengeance. Thatís why 95% of people gain back all the weight they lose.
    3. Junk food acts like a potent drug in your body.
    4. You may be wired to feel more pleasure from food and become more easily addicted to food.
    5. Some people have more taste buds than average and these people are thinner than people with fewer taste buds!
    6. You unconsciously eat more when food is closer to you or when itís served from big containers. Youíll eat more even if the food tastes horrible!
    7. You eat more from a bigger plate. Standard plates are now 50% larger than they were in the past. Simply choose a smaller plate and youíll eat less.
    8. Sleeping too little doubles your obesity risk.
    9. Exercise isnít a drive. You naturally want to rest. Yet some people are naturally more active and these people are thinner.
    10. A highly contagious virus may cause some obesity. It was discovered at about the time obesity started rising.
    11. Bacteria in your stomach may cause weight gain by more efficiently extracting calories from food.
    12. Air conditioning may cause you to burn fewer calories because you donít need to maintain your own body temperature. Air conditioning became widespread about the time obesity started rising.

    Threats like these constantly threaten to sabotage your diet, making you fall off your diet time and time again. You are not consciously aware of most of the threats, which makes them doubly dangerous.

    Understanding the threats will help you overcome common misconceptions about controlling your weight that may be holding you back.

    Who would have dreamed the world of weight loss was so bizarre? It's hard to image how complicated we humans are. This means you canít explain someoneís obesity by saying they are lazy and have no willpower. After reading about the threats, youíll probably think to yourself, ďAh, thatís why losing weight and staying on a diet are so hard!Ē

    How Do You Defeat the Threats?

    You defeat the threats using the strategies presented in this book and by applying the Designer Way principles. Strategies are how you overcome the threats. If you can find ways of preventing slip-ups then you can control your weight. Thatís what the strategies help you do, prevent the slip-ups caused by the threats. The principles are powerful ideas for helping you make the best use of the strategies. Weíll talk a lot more about threats, strategies, and principles in the book.

    Considering all the forces trying to spin your diet out of control, you do a pretty job good of controlling your weight. You really do. Donít be so surprised! But to do even better, you canít depend on motivation.

    Motivation is Not Enough

    Some say youíll lose weight if you are really motivated, no matter what. People do lose weight, so motivation can work in the short run, but most people gain the weight right back. Think about how many people, through motivation alone, will never slip-up once in their entire life, once in a year, once in a week, or even once a day? Answer honestly now.

    Very few people can sustain enough motivation to stay on a diet every waking moment of their lives. Thatís not a knock on people. Very few people have the motivation and discipline to become world class athletes either.

    Thatís why the strategies in this book do not assume constant motivation and total control for success. You must learn how to control your weight without depending on motivation. Motivation is not enough because of the immense power food has over you.

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    Food is Different from Everything ElseóFood Has Power

    Weíve talked about how people who show incredible discipline in every other area of their life somehow fail when it comes to food. What makes food so different?

    Food is different for a reason that should be obvious, but was still surprising to me: food is the most important thing in your life, because food is essential to survival.

    Get lost in the woods for a few weeks and you wonít worry about sex, your stock portfolio, or how you look. Youíll worry about food and how to get more of it. Food is almost all youíll think about.

    Tasty food reaches deep into your brain and makes you want to eat with a real and true hunger. Food has power. The unlimited quantities of fatty high-calorie and sugary foods available in our modern world are a constant threat to make us slip up and gain weight. If you are prone to obesity, you will often find yourself eating more than you want and exercising less than you think you should.

    Eating isnít something you decide to do. Eating is a powerful drive. Eating is raw survival and your brain wants you to survive above all else.

    The Problem: You May be Playing the Wrong Diet Game

    For a moment, letís think of your diet as a kind of game. What I have found in my research is that people are playing the wrong diet game. They are playing the lose weight game instead of the stay on a diet game while their body plays a completely different game called the survival game. People don't know the real rules of the game. They don't know their real opponents. They don't know the real game board. They don't know the real winning strategies. They don't the real stakes. How can they ever win? My book teaches people how to beat the diet game.

    Most of us have been playing the lose weight game without much success. This is why the lose weight game isnít the one you need to play. Up to 95% of all dieters gain back every pound they lose. And 65% of all Americans are overweight and the trend is up, especially for children.

    Dieting is not enough as Dr. James O. Hill, director of the Center for Human Nutrition said,
    The popular plans only help you with weight loss. They don't help you with keeping it off, and that's where the real issue is.

    A recent study showed most diets were about equally effective at losing weight, if only people could stay on their diet. The problem is most people can't stay on their diet. The key is to pick a diet and stick to it. But, how do you stick to a diet?

    As a Type II diabetic who has been overweight for most of my life, I have learned how to stick to a diet by researching proven scientific approaches and through hard won practical experience. I have used the strategies presented in this book to lose over 100 pounds and to keep the weight off for many years. More importantly, I am in solid control of my diabetes. Through the process of dealing with my disease I realized an original approach for teaching how to stay on a diet was absolutely necessary and could help a lot of people win their own health and weight loss struggles.

    Sky rocketing rates of diabetes, heart disease, and hypertension in both children and adults show how desperately unconventional solutions are needed. And it is not just the health risks that are the issue, it's how personally devastated people feel by their inability to stay on their diet.

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    Learn The 10 Designer Principles for Controlling Your Weight

    The essence of how to control your weight is described in these 10 Designer Principles:
    1. Take responsibility.
    2. Understand your three natures.
    3. Identify the threats that sabotage your diet.
    4. Discover your strategies for defeating the threats.
    5. Follow the Designer Way for continuously improving your diet.
    6. Nurture your Designer Mind.
    7. Strive for improvement.
    8. Whatever works.
    9. Take the long view.
    10. Ask for help.
    By following the ideas described in the principles, you will learn exactly how to control your weight, in your own way, for the rest of your life.

    Principle 1: Take responsibility.

    Many people have problems with their weight because they expect someone else to tell them how they should control it. Unfortunately, that just wonít work. We are all different and what works for one person may not work for you. You have to discover your perfect diet for yourself and keep on discovering it throughout your life.

    Thatís why the responsibility for your weight is ultimately yours. Nobody else can tell you which strategies will help you. Nobody else can notice when changes in your life are making you gain weight. Nobody else can notice when there are opportunities to make your diet better. And nobody else can make the necessary changes in your life. Only you can do these things.

    Many bad things happen to us in our lives. We do not ask for them to happen and seldom do we deserve them, yet it is still our responsibility to deal with them. Being prone to being overweight is just another unfair bad thing we must learn to deal with. The good news is youíll learn exactly how to control your weight in this book.

    Principle 2: Understand your three natures.

    When you understand your three natures: your nature as a human, your nature as an individual, and the nature of how your environment influences you, then controlling your weight becomes common sense. That common sense helps you control your weight by building on your strengths and sidestepping your weaknesses. Everything in this book flows naturally from understanding your three natures.

    You may not believe that now, but think of it this way: When your car goes too fast you put on the brake. Braking is just common sense because you know how to drive. In the same way, once you understand your three natures, controlling your weight becomes common sense because youíll know exactly why and how losing weight is so hard. It then becomes clear what you can do about it.

    Modern humans are in an epic struggle with our ancient hunter-gatherer selves. There is a largely unconscious and hidden war going on with our bodies that we are losing. We are ancient highly tuned survival machines thrust into a modern world of plenty where every instinct drives us to obesity. What is emerging from research is a view that weight gain and obesity are likely given the mismatch between the modern world and our ancient hunter-gatherer selves. We are built to survive a world of scarcity and high activity. We were not built for the modern world of plenty where tasty, high calorie food is available anywhere at anytime in unlimited quantities while at the same time very little exercise is necessary to earn a living. It is possible in this supersized, low-activity world not to be overweight, it is just very, very, very hard.

    This is a crucial, freeing insight that people need to know about themselves because it makes the difference between feeling like a total failure and someone who knows they have a hard but winnable fight ahead. Everything about weight loss being difficult makes complete sense once we understand the life we lived 20,000 years ago compared to the life we live now.

    The message is it's not all our fault we are overweight, that is just the way we are built. Willpower is not enough. We are not moral failures. It's good to know there is very sensible and logical reason for why losing weight and keeping it off is so hard.

    As a human being you can survive in any environment, outwit any threat, perform Herculean amounts of work, and outlast gnawing periods of hunger. Unfortunately, these super powers have a cost in our modern world. That cost is how easy it is for you to become overweight.

    As an individual, you have a unique nature that can both help and hurt your weight. The problem is that thereís almost no way for you to know your individual nature without experimenting on yourself. By experimenting you can find your unique way of being overweight and in the process answer questions like: Do you have a genetic predisposition to become overweight? Would you do better on a vegetarian, low carb, or low fat diet? Are you a person who naturally moves less? Nobody can tell you these things; you have to puzzle them out for yourself.

    The Designer Diet helps you to understand your nature. In this process, you are connecting to a story that is as big as humanity. The knowledge you gain helps you find ways of amplifying your own strengths and minimizing your weaknesses. Youíll finally start working with your nature and not constantly fighting against it. You arenít exploring your nature in order to highlight your failings, but to exploit your strengths.

    This is hard work. Itís hard to confront your weaknesses and work through your failures. In the end, you become a better person for it. A great person is someone who has triumphed over hardship and suffering. Thatís what makes life worthwhile. Thatís what character is made of. On the Designer Diet, you arenít just controlling your weight. You are also forging your character and you are working toward becoming a great person.

    Principle 3: Identify the threats that sabotage your diet.

    Threats are the reasons you fall off your diet. You donít go quietly off your diet. The threats push you kicking and screaming, but push they do. Over 60 threats are presented in this book and you can find many more on our website. Some examples include not sleeping enough, having a genetic defect, living in the suburbs, hosting a particular virus or bacteria, eating from big plates, or simply having a body that doesnít like to move.

    You donít even know most of the threats exist, because their effects are out of your awareness. Yet the threats are active every moment of your life, sabotaging your diet by tempting you to eat more and exercise less. Weíll cover six key power threats:

    1. The Power of Starvation Threat. Your body has an incredible ability to adapt to starvation by reducing your need for energy, making you hungry, and filling your mind with nothing but thoughts of food.
    2. The Power of Genetics Threat. Genetics has about the same effect on your weight as it does on your height.
    3. The Power of Food Threat. You fall off your diet not because you are so weak, but because food is so strong.
    4. The Power of Rest Threat. You donít have a drive to exercise; your instinct is to rest and conserve energy.
    5. The Power of Environment Threat. You probably wonít become obese, even if your genetics make you prone to obesity, as long as your environment makes it necessary for you to work hard or food is scarce.
    6. The Power of Slip-Ups Threat. Small slip-ups over time equals obesity. You make well over 200 food and exercise decisions a day and research has shown as few as 50 extra calories a day leads to obesity. A few bad decisions a day is all you need to gain weight.

    We are each affected differently by each threat. Each of us is overweight in our own way and is why you need to find your own way of losing weight that fits your nature and your life.

    Principle 4: Discover your strategies for defeating the threats.

    The good news is, once you learn about the threats, you can figure out your own ways to defeat them. These are called strategies. A strategy is anything you need to know or do to control your weight. Some examples include playing video games to lose weight, moving to a location that will help you exercise more, finding ways to take more steps, using smaller plates, pumping up the volume to eat more food for less calories, learning how to hide from food, and creating a more favorable environment in your neighborhood, home, school, and work.

    Currently there are hundreds strategies to help you lose weight. Many are covered in this book and the rest can be found on our website. Using simple strategies, you can realistically lose a pound a week by making only small changes to your life.

    The strategies are organized into four major themes:

  • The Designer Way is a revolutionary new process for controlling your weight on any diet that works, no matter how crazy your life becomes. Weíll talk more about the Designer Way in Principle 5.
  • Joyful Eating shows how to eat in moderation by extracting enough pleasure from food that you feel satisfied after only a few bites.
  • Weight-Proofing is like baby proofing your home for your diet. Systematically remove diet slip-ups from your life by creating an encouraging environment in which you naturally achieve your goals without relying on willpower.
  • Lifeguarding stops you from being a victim of your thoughts. Retrain your brain to stop the unwanted thoughts that make you start eating and stop exercising.

    Joyful Eating

    The Joyful Eating strategies teach you how to eat less by enjoying your food more. This is based on how your sense of taste works. You naturally stop tasting food after a few bites, so eating more than a few bites of any food is a waste of taste. Learn how to eat one glorious, delicious, perfectly eaten bite of any food you want and you can be satisfied with just a few bites.

    The benefits of this simple practice are many and surprising. Cravings, restricted food choices, boredom, and eating too much are just some of the reasons for falling off a diet. Joyful Eating solves all these problems in one strategy. Joyful Eating makes it possible to eat any food you want in moderation. You wonít have to restrict your diet to a small set of boring foods anymore, the pleasures of the entire world of food are there for you to explore.


    The Weight-Proofing strategies protect you from diet slip-ups by turning diet danger zones into Safe Zones. A slip-up is when you eat more or exercise less than you want because of the ever present threats that surround you. A Safe Zone is a protected area you create in which you naturally achieve your goals without relying on willpower every minute of the day. Using Weight-Proofing strategies, you systematically remove diet slip-ups from your life by creating ever widening circles of Safe Zones around you and your loved ones.

    Weight-Proofing is about continually thinking how you can put yourself in the best position to succeed at four goals: eating to your diet, burning more calories, finding more joy, and preventing slip-ups. Weight-Proofing is like baby proofing your home. When baby proofing, you remove every possible way a baby might hurt themselves. When Weight-Proofing, you remove every possible way you might fall off your diet. In the Weight-Proofing chapters, you learn how to create Safe Zones for many important parts of your life: personal, home and family, exercise, portion control, car, shopping, work, school, and community.


    The Lifeguarding strategies retrain your brain to stop the unwanted thoughts that lead to automatic eating and urges to stop exercising. You donít have to be a victim to your own random thoughts. You can learn to retrain you brain to stop unwanted thoughts, because of something called brain neuroplasticity.

    Neuroplasticity is the ability of your brain to change itself. Your brain is not hard-wired into its current behavior and can be retrained to reverse the years and years of bad habits that have been causing you to gain weight.

    Principle 5: Follow the Designer Way for continuously improving your diet.

    The key idea behind this principle is: if you keep doing the right things youíll get the right results. The problem is figuring out the right things to do. Usually the right thing is said to be something simple like avoid fat, but these simple approaches rarely work.

    The first reason diets donít work is because the chances are very high you wonít follow your diet. You are not a computer mindlessly following instructions. The odds are youíll make enough mistakes on your diet that over time, youíll lose control of your weight.

    Even following a diet perfectly is still not good enough. This leads us to the second reason diets donít work. Strictly following a diet wonít work because you constantly change, your life constantly changes, and your approach to weight control needs to change along with those changes. If you donít adapt your diet strategies as you change, youíll naturally lose control of your weight. You canít do the same thing all the time and expect it to work when nothing around you stays the same.

    Here weíve finally found the deepest reason why your typical diet doesnít work. We talk about ďcontrollingĒ your weight. Interestingly, how to control things is a field of study unto itself. It turns out there are different ways to control different types of things. These are called process control methods. In the book we'll talk more about this interesting subject.

    Right now, nobody on earth can tell you exactly what you will need to do to control your weight. Sure, they can give you generalities like eat less and exercise more, but what exactly should you as an individual do to eat less and exercise more right now? To know that, you have to know your genetics, everything thatís happened in your life and the results from all the different strategies youíve used to control your weight. Only then are you in a position to know how to control your weight.

    What Iíve done is take the extremely successful and powerful control method called the empirical process control model and adapt it to controlling your weight. Thatís why this book is revolutionary. Itís a completely new approach for weight control. I call this new process for controlling your weight the Designer Way.

    A powerful way to think about being overweight is to understand that there are millions and millions of ways for you to become overweight. Threats are everywhere and they never let up. Yet, there are just a few ways for you to become lean and strong. The process captured in the Designer Way is how you sift through all the possible strategies to figure out which strategies are your ways of becoming lean and strong.

    Here's a diagram of the Designer Way:
    The Designer Way has a steady rhythm of three actions that happen once a week, once a day, and whenever the opportunity arises:

    1. Start Spin. A time for reflection. Every week, take time to check if you are meeting your goals, set new goals, and update your plan on how you want to meet your goals.
    2. Daily Check. A time for quick response. Every morning, perform a quick check to see if you unexpectedly gained weight. If you gain weight, quickly respond by adjusting your strategies.
    3. Make a Move. A time for immediate action. Always look for opportunities to prevent slip-ups, exercise more, eat to your diet and find more joy in your life. If you see an opportunity to implement a strategy, take it.
    If you follow this deceptively simple process, youíll immediately notice when a new threat enters your life. Once you notice a threat, youíll immediately respond with a counter strategy. Ideally your counter strategy reduces your weight again. If it doesnít, then work out why not and use what youíve learned to select another strategy to try. By reacting quickly to reverse any weight gain, you put yourself back in control of your weight.

    The secret of the Designer Way is to make small changes in your weight control strategies in response to what is really happening in your life. The result is your diet continually improves and that is what finally empowers you to lose weight and keep it off.

    This approach is stunningly effective and it described in more detail in the book.

    Principle 6: Nurture your Designer Mind.

    The Designer Diet is not just a list of goals and practices. Itís a mindset. Itís a way of looking at the world. Once you make this mindset part of who you are then your weight loss wonít be a one time thing anymore. Keeping your weight off will be something you do naturally.

    Why isnít the Designer Diet about goals? Because goals mean thereís a finish line. There is no finish line. You are always trying to learn and improve your diet. Thereís no peak to climb where you can shout ďEureka, I am done!Ē The moment you think you are done the weight will fly back on and youíll be forever frustrated.

    Why isnít the Designer Diet a fixed set of practices? Because the Designer Diet is a lifestyle, a mindset, a journey, not a destination. Once you understand that, you can ease up on yourself and relax. There is no list of things for you to do or not to do that will work for all time and every situation. You donít have to run around looking for the solution. There is no one perfect solution for weight loss. You canít be fixed because you are not broken.

    Thatís the Designer Mind. Donít worry about goals or practices. Be steady. Donít get too low when you gain a pound. Donít get too high when you lose a pound. Just keep trying to do the right thing and over time your weight will work itself out.

    What else can you do? Give up? No, you canít give up. Can you eat less than what you should be eating? No, your body will think you are starving and do everything it can to make you gain weight. Can you exercise more than is reasonable for you? No, youíll just end up quitting or getting hurt.

    There is no escape from your weight problems. No magic can turn you into a thin person. Weight problems are a natural and normal part of modern life. That means thereís no reason to feel ashamed about your weight struggles. Itís part of what it means to be human.

    So, follow the Designer Way. Keep learning and getting better at your diet. Thatís what it means to have complete responsibility for your weight in the 21st century.

    Principle 7: Strive for improvement.

    Never feel satisfied with where you are. You can always do better. The moment you start feeling youíve learned all there is to learn or youíve done everything you can do is the exact moment youíll start gaining weight again.

    At some point you are almost certain to think youíve got your weight problems solved. Youíll abandon the Designer Way and go back to your old habits. Well, you donít have your weight problems solved, as your scale will soon tell you. So donít get down on yourself when a little weight comes back on. Just pick up where you left off and keep going.

    Feel proud and happy with your progress. But remember, progress isnít a sign itís time to stop, itís a sign thereís more progress to be made in your future.

    Principle 8: Whatever works.

    Whatever works and be as extreme as you need to be is a good one line summary of the Designer Diet. What will work for you? Nobody can tell you. Nobody, not your doctor, not your partner, not your best friend, and certainly not the media. Nobody can know how you feel inside or how your body will respond to different strategies. Believe in your own experience to figure out what works for you.

    To know what works youíll have to experiment with different strategies using the Designer Way as a guide. Donít feel bad if a strategy doesnít work, but keep trying and be creative. Try something and see what happens. Something will work.

    When you do find a strategy that works, be as extreme as you need to be to make it work even better. Donít feel embarrassed. If you need to hide food from yourself at a table so you wonít be tempted to eat, then thatís just what youíll have to do. Remember: whatever works and be as extreme as you need to be.

    The Designer Diet doesnít waste any time on the philosophy or the politics of weight loss. It doesnít try to tell you what foods you should eat or stay away from. It doesnít spend time trying to make you feel bad or guilt you into anything. No, the Designer Diet is about helping you understand why losing weight is so hard and then using that knowledge to explore all the possible ways of losing weight that work for you and your life.

    Itís completely practical. You try different things and if a strategy works for you then thatís all that matters. What matters is what helps you control your weight, nothing else is important. Ultimately you must make up your own mind about what works for you.

    Principle 9: Take the long view.

    Nothing is more frustrating than your weight. It magically fluctuates up and down for seemingly no reason at all. And itís so easy to let these little failures make you depressed or angry at yourself. We often let so much anger and disappointment build up in ourselves. Over time, constant failure often becomes a deep point of shame and that shame can easily cause an ever worsening downward spiral of dysfunctional behavior.

    Let go of that anger, shame, and disappointment. How do you let go? By having perspective. Step back and remember the great challenges you face with your weight. You are a highly efficient weight gaining survival machine. Your hunger is real, natural and expected. Controlling your weight was never meant to be easy. And it isnít.

    You will have weight problems. Thatís the way of it. That is your nature as a human, your nature as a person, and the nature of the world you live in. You are the way you are so youíll have the best chance of surviving in a dangerous, unpredictable world. Thatís why there is no need to feel shame or embarrassment. There is no reason to torment yourself. Weight control is simply a problem most modern humans must now learn to deal with.

    You can control your weight if you keep doing the right things and donít quit. Nurture your Designer Mind and follow the Designer Way and you will put yourself back in control of your weight. By immediately noticing any weight gain, finding the cause, and then figuring out counter strategies, you will get your weight back down again. You can always control your weight. This is the long view.

    Principle 10: Ask for help.

    All the principles, threats, strategies, and ideas in this book arenít enough to free you from your weight problems. Most of them arise from impulses beyond your conscious control. These impulses canít be completely destroyed because they are part of your nature. And if you give in to your impulses you will gain weight and increase your health risks.

    What you learn in Your Designer Diet is another way. You learn to be alert to your weight problems. Being alert gives you a gap, a window in which you can change how you would normally respond to the forces throwing your weight out of control. That gap gives you the space you need to see possibilities in your life you might not have considered before.

    By being alert, you can choose to respond differently. You can respond using strategies in this book, strategies youíve created for yourself, or strategies youíve learned from other helpers along the way.

    You canít be alert to everything. A lot of weight gain happens from unnoticed life changes. Perhaps a change in jobs, a change in season, or a lingering cold is the root cause of a recent weight gain, but you are too close to a situation to see it. Or perhaps you notice a problem but youíve run out of creative ideas of how to respond.

    What do you do in these situations? Ask for help! Do your best, but sometimes your best isnít good enough. Every problem can be solved with enough dedicated and friendly people helping you. Someone will have an idea or suggestion that will help you get your weight back under control again.

    A Real-Life Example: My Unexpected Weight Gain

    How do all the 10 Designer Principles work together to put you back in control of your weight? A fair question. Letís look at an example of how I handled some unexpected weight gain using the 10 Designer Principles.

    One morning I was a bit shocked to notice I had gained weight. But through my Daily Feedback System, which weíll talk about more in the Designer Way chapter, the evidence was right in front of my disbelieving eyes. My clothes looked and felt tight. And when I looked at myself in the mirror there was definitely some extra flab around the middle.

    I was more than a little confused. Why had I gained weight? I was pretty sure I wasnít eating any more or exercising any less than usual. What was going on?

    I started thinking about what new threats may have entered my life. Nothing came to me at first, but then it hit me: the weather had turned cold and rainy a few days earlier. That was it. I wasnít getting out as much so I wasnít burning as many calories as usual. I just hadnít noticed until my Daily Feedback System gave me an early warning of a train load of weight gain heading for me in the future.

    I had my early warning so what was I going to do about it? I started by making a few small strategy changes to bring my weight back down. The first was to reduce my afternoon snack so I was eating 100 fewer calories. One hundred calories is about a mile of walking and with the horrible weather it would be hard to walk that mile.

    I waited a few days to see how that strategy change worked. Using my feedback system I determined that my weight hadnít dropped. And thatís really excellent news! Not gaining weight is a huge win. Just think how much better off you would be if you could just not gain any more weight. But I wanted to lose the weight I gained, so I decided I needed to be more extreme. Next, I spent 5 extra minutes a day on the elliptical cycle. After a few days my weight was going down again. My clothes fit a little better, but it was clear I wasnít losing enough.

    I realized I had to move more, even though the weather was like a prison cell with ropes of rain for bars. My strategy was to find more steps whenever and wherever I could. I took the stairs more. I cleaned the house more. I got up and walked more. I played with the dogs more. I did everything I could to find more steps to take.

    All these little strategy changes worked. My weight went back down. That is, until the next problem popped-up causing me to gain weight again! By finding the weight gain immediately and doing something about it immediately, I kept my weight from ballooning out of control. Thatís a big change from how Iíd handled weight problems in the past. Previously, I would only have noticed I gained weight after I put on 20 extra pounds. And at that point it was hard to do anything about it. Finding problems early makes them much easier to fix.

    This is just a simple example, but it shows how all the principles, threats and strategies can work together. You can always keep your weight under control by adapting to your changing life.

    The Power of the System is Noticing Early and Acting Now

    The true power of this approach is that it allows you to make things better by finding problems early. Actively finding problems rather than being the victim of problems is a real switch in the typical power relationship we have with our weight. Usually we feel victimized by our weight. Following the 10 Designer Principles changes that.

    You become the powerful problem solver in your life. First you find problems and then you quickly solve them. Thatís the continuous cycle of improvement that puts you back in control of your weight. You continually improve yourself by making small changes in response to what is happening in your life, seeing how it works out, and then making more changes.

    You are learning by doing, which requires you to act. Donít worry that you donít know everything and are unsure about what to do. Go ahead and take action. Taking action moves you forward, helps you learn, and makes you better and better at staying on your diet. Constant improvement is how you reach and maintain your goals over a lifetime.

    In this example, my problem was that I didnít notice the world had changed around me. I didnít notice I was spending more time inside and that was all it took to start the weight gain train in motion. You are always changing, your life is always changing, and your weight is always changing. You stay in control of your weight by quickly adapting to these changes.

Frequently Asked Questions

1. What makes you an Weight Loss Expert?

Good question.

I am a scientific minded person who has struggled with my weight my entire life. I could not believe losing weight was so hard because I consider myself a pretty good and competent person. Probably a lot like most people with weight problems. In fact, I call this the Oprah Paradox, the idea that even very accomplished people like Oprah Winfrey find controlling their weight difficult. And if that's true then there must be something wrong with the old "exercise more and eat less" advice we always hear. And there is. It doesn't usually work and I show why in the book.

My weight struggles led me to spend years researching the real science behind why losing weight is so hard and trying out various ideas. The result is this book. What I found is a way normal, every day people can control their weight without being perfect, while still experiencing the wonderful pleasure food brings to our lives. I've used the ideas in this book to lose over 100 pounds. I still use the ideas in the book to keep the weight off.

2. Who is Your Designer Diet for?

Your Designer Diet is for you if you have a problem controlling your weight and you are wondering what you can finally do about it. Your Designer Diet is especially for you if you ever wondered why losing weight is so hard. That's a question we'll try to answer and in answering that question there's hope. Hope that you can control your weight. If you're interested, there's a whole chapter on trying to explain why it's so hard to lose weight.

3. I saw a another diet book...

On Your Designer Diet you are enthusiastically encouraged to work with new ideas from any source. If a new book comes out and it has a good idea, then snatch it up and make it a strategy. If you watch a talk show and something makes sense to you, then make it one of your strategies. Creating new strategies is a never ending process. Always be on the prowl for more ways to Weight-Proof your life.

4. What subject are covered in the book?

At over 400 pages Your Designer Diet is packed with good Information. Hundreds more pages are available on our companion website. You are getting a lot of value for the money. Let's take a close look at what's in the book.

Here's the table of contents:

  • Introduction
  • Chapter 2 The 10 Designer Principles for Controlling Your Weight
  • Chapter 1 Why is Losing Weight So Hard?
  • Chapter 3 First Things First
  • Chapter 4 The ThreatsóWhy Your Diet Fails
  • Chapter 5 The Power Threats
  • Chapter 6 Threats from the Power of Genetics
  • Chapter 7 Threats from the Power of Food
  • Chapter 8 Threats from the Power of Rest
  • Chapter 9 Threats from the Power of Environment
  • Chapter 10 The Hodgepodge Threats
  • Chapter 11 The Weird Threats
  • Chapter 12 The Strategies Ė How to Stop the Threats
  • Chapter 13 The Designer Way
  • Chapter 14 Learn the Art of Joyful Eating
  • Chapter 15 Put the Brake on Automatic Eating
  • Chapter 16 Weight-Proof Your Life
  • Chapter 17 Weight-Proof Your Personal Safe Zone
  • Chapter 18 Weight-Proof Your Exercise Safe Zone
  • Chapter 19 Weight-Proof Your Portion Control Safe Zone
  • Chapter 20 Create Your Home and Family Safe Zone
  • Chapter 21 Weight-Proof Your Car Safe Zone
  • Chapter 22 Weight-Proof Your Shopping Safe Zone
  • Chapter 23 Weight-Proof Your Work Safe Zone
  • Chapter 24 Create Your School Safe Zone
  • Chapter 25 Weight-Proof Your Community Safe Zone
  • Chapter 26 Conclusion

Here are a few example strategies:

  • Strategy 2. You are the Hero in Your Own Weight Loss Story
  • Strategy 4. How Extreme Do You Need to Be?
  • Strategy 6. What Do You Do if Your Plan Isnít Working?
  • Strategy 7. Changes in Your Life Means Changing Your Plan
  • Strategy 15. Use Feedback to Control Your WeightóKnow When to Take Action
  • Strategy 17. Joyful Eating Step-by-Step
  • Strategy 19. Tricks for Maximizing Your Food Pleasure
  • Strategy 21. Twenty Tastes to Try Before You Die
  • Strategy 27. Solving Emotional Eating with The Solutionģ
  • Strategy 29. Create Your Safe Zones Now, Using Your Logical Brain
  • Strategy 31. Be Less Inactive
  • Strategy 32. Get a LifeóMaking Your Life Interesting Helps Drive Out the Appeal of Food
  • Strategy 34. Look Good NowóDonít Wait to Buy Nice Clothes
  • Strategy 39. Move to a Place Where You Will Naturally Be More Active
  • Strategy 50. The Playground Workout
  • Strategy 52. Go On the Dog Diet
  • Strategy 55. Decide Exactly How Much Youíll Eat Before Taking the First Bite
  • Strategy 57. Ask for a Doggy Bag Immediately
  • Strategy 66. Trick Yourself into Eating More Healthy Food
  • Strategy 69. Pump Up the VolumeóFeeling Full from Fewer Calories
  • Strategy 70. Structure Your Meal PlansóPlan Exactly What Youíre Going to Eat and Why
  • Strategy 77. Drive Away from Temptation
  • Strategy 81. Donít Stockpile FoodóYouíll Eat It If You Have It
  • Strategy 88. Reduce the Price on Healthy Items
  • Strategy 94. Create Walking School Buses

Here are a few example threats:

  • Threat 8. The Double Whammy Threat
  • Threat 9. The Two Brain ThreatóThe Ant and the Grasshopper
  • Threat 11. The Bored Taste Buds Threat
  • Threat 13. The Stress Threat
  • Threat 17. The Growing Old Threat
  • Threat 19. The Womb Threat
  • Threat 20. The Hypothyroid Threat
  • Threat 21. The Nontaster Threat
  • Threat 23. The Gumption Threat
  • Threat 25. The Eat When Food Is Available Threat
  • Threat 31. The Devilís Bargain Threat
  • Threat 32. The Pink Elephant Threat
  • Threat 37. The Proximity Threat
  • Threat 40. The Dish Threat
  • Threat 45. The Pestering Kid Threat
  • Threat 48. The Man Threat
  • Threat 56. The Fructose Threat
  • Threat 62. The Virus Threat

By looking at the topics you might be getting the feeling this book is a little different. And there are a lot more threats and strategies in the book and the website. For space reasons we can only share a few here.

Free Lifetime Updates on Website

Part of Your Designer Diet is the support website at We'll be publishing new threats and strategies all the time. You won't want to miss the newest shockingly surprising reason you find it so hard to lose weight or miss the newest strategy that may help you control your weight.

One the most successful and effective of all weight control strategies is for people to help support each other. With constant support you never go far off track. Support is like a weight control little angel sitting on your shoulder helping combat the giant weight gain devil on your other shoulder. And part of the power of community is that you can be someone's angel too. You've learned a lot in your life. You have a lot to share. And we all have a lot to learn. See how nicely that works? On the website you'll find a supportive community to help you along your way.

A live interactive website can really breathe life into one of the major innovations of Your Designer Diet, the Designer Way. You'll find out on the website how you can follow the Designer Way by using the discussion group to run your Weekly Spin.

And it's all free with purchase of the book.

When You Get Stuck

There may come a time when you get stuck. You will have gained weight. You will have fallen off your diet and you will be looking for what to do next. When that time comes, I hope you can just open up this book to any page and find something, any little thought or idea, that will help you over the bad patch you are having. Thatís what I truly hope.

To Buy Your Designer Diet

This book offers a message of hope. Itís not a false hope either. Itís not a fad. Itís real, practical, common sense, down-to-earth advice that works. You can control your weight.

Maybe this book will interest you, maybe it wonít. I hope it does. If you arenít interested, I appreciate all your time and consideration. If you are interested, please consider buying Your Designer Diet. I am confident you can find some of your own answers in this book too.


Todd Hoff

P.S. People still think staying on a diet is all about willpower. It's not. My willpower is no stronger than anyone else's, yet I was able to lose over 100 pounds and keep it off. I have faith that you can too.